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Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.

PUBLISHERS WEEKLY "" "Reach for the Stars" is a wonderful way Places : Identity, Image and Reputation free ebook to encourage and congratulate those, regardless of age, who are celebrating a milestone...and feel ready to spread their wings and fly! The young hero of Serge Bloch's delightful "Butterflies in My Stomach" is back, along with his loyal dog Roger. Having mastered the first day of school, the two are embarking further on the perilous journey of life. Like all of us, they encounter many forks in the road and uphill battles - but they also find that there's no better time than right now to reach for the stars and shoot for the moon. And just as with his "Butterflies in My Stomach", Bloch's witty art - a wonderful mix of whimsical line drawings and photography - will delight, charm and inspire. Brilliantly reported and filled with astonishing revelations including how close the U.S. came to sending troops into the Persian Gulf to break the Arab oil embargo and how U.S. officials offered to sell nuclear power and nuclear fuel to the Shah "The Oil Kings "is the history of an era that we thought we knew, an era whose momentous reverberations still influence events at home and abroad today."

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Author: Simon Anholt,
Number of Pages: 168 pages
Published Date: 15 Dec 2009
Publisher: Palgrave MacMillan
Publication Country: Basingstoke, United Kingdom
Language: English
ISBN: 9780230239777
Download Link: Click Here
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